You create segments to select a group of contacts according to specific criteria. For example, the industry that the contacts belong to or your business relationship with the contacts. You can create a segment to select the contacts you want to target with a campaign.

There are two steps in creating a segment:

Before you can select the contacts within the segment, you must first create the segment

The following table describes a sequence of tasks, with links to the topics that describe them. These tasks are listed in the order in which they are generally performed.

ToSee

Create segments which allow you to select a group of contacts. For example, direct mail.

How to: Create Segments

Add contacts to a specific segment.

How to: Add Contacts to Segments

Decide what contacts you want to keep in a segment.

How to: Refine Segments

Specify what contacts you want to remove from a segment.

How to: Reduce Segments