After you have created a campaign, you can start creating segments for use with campaigns. Segments are groups of contacts that are filtered for a specific campaign.
As a campaign runs, all interactions with your contacts, or segment, are recorded. This allows you or other groups to view a campaign and obtain statistics and other information about the costs and success rates of the campaign.
The following table describes a sequence of tasks, with links to the topics that describe them. These tasks are listed in the order in which they are generally performed.
| To | See |
|---|---|
Select a target audience for your campaign. | |
Set up the activities in your campaign. | |
Set up sales cycles and create opportunities. |